Apple's Secrecy Extends to Putting New Employees on Fake Projects

lashinskybookIn his new book, Inside Apple, Adam Lashinsky details the process undergone by new hires at Apple, noting that many of them are hired without knowing the exact project they are working on that they are frequently put through a testing period working on a different project in order to provide time to evaluate their trustworthiness.

For new recruits, the secret keeping begins even before they learn which of these building they'll be working in. Despite surviving multiple rounds of rigorous interviews, many employees are hired into so-called dummy positions, roles that aren't explained in detail until after they join the company. The new hires have been welcomed but not yet indoctrinated and aren't necessarily to be trusted with information as sensitive as their own mission. "They wouldn't tell me what it was," remembered a former engineer who had been a graduate student before joining Apple. "I knew it was related to the iPod, but not what the job was." Others do know but won't say, a realization that hits the newbies on their first day of work at new-employee orientation.

As noted by Business Insider, a former Apple engineer confirmed that piece of information during the Q&A portion of Lashinsky's recent talk at LinkedIn (video clip via Fortune), going even farther to note that new hires are even sometimes placed on fake products during this probationary period.

A friend of mine who's a senior engineer at Apple, he works on -- or did work on -- fake products I'm sure for the first part of his career, and interviewed for 9 months. It's intense.


Lashinsky's tidbit on new hires is just one facet of his lengthier coverage of Apple's strict secrecy, part of which has been republished for Fortune as a look into how Apple's organizational structure maintains the company's security. His full 50-minute LinkedIn talk is also available on YouTube.

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
General Apps Messages Redux

iOS 26: New Messages and Phone App Features Leaked Ahead of WWDC

Friday June 6, 2025 7:27 am PDT by
Apple is planning to announce several new features for the Messages and Phone apps on iOS 26, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation. 9to5Mac was first to report...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPhone 17 Air Size Feature

'iPhone 17 Air' Launching Later This Year With These 17 New Features

Friday June 6, 2025 6:17 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including worse battery life, only a single ...
macOS Tahoe Render

macOS Tahoe Might Support One Fewer Mac Than Previously Rumored

Saturday June 7, 2025 5:27 am PDT by
macOS 26 will drop support for several older Intel-based Mac models currently compatible with macOS Sequoia, according to a private account on X with a proven track record of leaking information about Apple's software platforms. macOS 26 will be compatible with the following Mac models, the account said:MacBook Air (M1 and later) MacBook Pro (2019 and later) iMac (2020 and later) Mac...
AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...

Top Rated Comments

kolax Avatar
174 months ago
I'd love to know what the fake projects were.

"Today guys, we're going to reinvent the toilet."
Score: 42 Votes (Like | Disagree)
ILikeTurtles Avatar
174 months ago
It must be a complete thrill and a total nightmare to work for Apple.
Score: 31 Votes (Like | Disagree)
Andronicus Avatar
174 months ago
Finally! A new post. I swear MacRumors just shuts down on the weekends. It's like a 9-5 job! Please post on the weekends, macrumors!

On topic: it's insane how secretive apple can be. Insanely awesome.
Score: 22 Votes (Like | Disagree)
toddybody Avatar
174 months ago
How to fit in:

1. DONT take prototype iPhones to a Bar
2. DONT FU*KING leave it there either
3. DONT let Jony Ive catch you with a Window's Phone, he'll snap your neck like a twig

Score: 12 Votes (Like | Disagree)
Chupa Chupa Avatar
174 months ago
I bet its really hard to get a job with Apple. I bet the clean up staff even have to go through numerous interviews. I think Apple would hate for one of the clean up staff members to pick up a picture of the new iPhone 5 and take it home.
Nah. Apple is all about simpilicity. It hires a tester to leave a real one at a bar.
Score: 11 Votes (Like | Disagree)
Blakjack Avatar
174 months ago
I always thought about it, but now I am convinced that Apple is a branch of the CIA.

EDIT: I was only joking guys...Geeeez
Score: 11 Votes (Like | Disagree)