Apple Likely to Make Vision Pro Lineup More Affordable in Two Ways

Apple plans to launch its next-generation Vision headsets as early as 2026, and they will likely be more affordable, according to TrendForce.

Apple Vision Pro with battery Feature Blue Magenta
In line with previous rumors, the Taiwanese research firm today said Apple is planning to introduce both a next-generation Vision Pro and a mainstream headset, which would likely be named "Apple Vision" without the "Pro" modifier.

For the next-generation Vision Pro, TrendForce said Apple will likely consider sourcing components from suppliers beyond Sony to reduce production costs, and this move could contribute to the headset having a lower price. Currently, the Vision Pro starts at $3,499 in the U.S., and this price has naturally limited sales of the device.

In an interview earlier this year, Apple CEO Tim Cook acknowledged that the Vision Pro is not a mass-market product due to its high price.

"At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have tomorrow's technology today—that's who it's for. Fortunately, there's enough people who are in that camp that it's exciting."

In July, research firm IDC estimated that Vision Pro sales would be below 500,000 units this year.

While the next Vision Pro could be at least slightly more affordable, TrendForce ensured that the device will continue to have high-end specifications, including display technology with a resolution exceeding 3,000 pixels per inch.

In addition to a Vision Pro price cut, a lower-end model is also expected eventually.

For this mainstream Vision headset, the research firm said that Apple is expected to focus on "affordability and "cost-efficiency" as a main priority, which should make visionOS accessible to more customers at a considerably lower price compared to the Vision Pro. It said the device could have less-advanced displays to keep costs down.

"Possible display options for this model include glass-based OLED displays and LCDs with LTPO backplane technology, both of which offer a balance between performance and cost," said TrendForce, in a press release.

Apple analyst Ming-Chi Kuo last month said the next Vision Pro will actually launch in 2025, with an M5 chip in place of the current M2 chip, but he said Apple pushed back its plans for a cheaper Vision headset until beyond 2027.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
General Apps Messages Redux

iOS 26: New Messages and Phone App Features Leaked Ahead of WWDC

Friday June 6, 2025 7:27 am PDT by
Apple is planning to announce several new features for the Messages and Phone apps on iOS 26, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation. 9to5Mac was first to report...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPhone 17 Air Size Feature

'iPhone 17 Air' Launching Later This Year With These 17 New Features

Friday June 6, 2025 6:17 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including worse battery life, only a single ...
macOS Tahoe Render

macOS Tahoe Might Support One Fewer Mac Than Previously Rumored

Saturday June 7, 2025 5:27 am PDT by
macOS 26 will drop support for several older Intel-based Mac models currently compatible with macOS Sequoia, according to a private account on X with a proven track record of leaking information about Apple's software platforms. macOS 26 will be compatible with the following Mac models, the account said:MacBook Air (M1 and later) MacBook Pro (2019 and later) iMac (2020 and later) Mac...
AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...

Top Rated Comments

lilkwarrior Avatar
25 weeks ago

They can make it as "affordable" as they want, I'll never buy one.
…Okay, then why you’re commenting and following a device variety you have no interest in buying instead of a device category you actually find worthwhile?
Score: 19 Votes (Like | Disagree)
lilkwarrior Avatar
25 weeks ago

I still don't know who this is for
Spatial computing has several benefits for:

- Private computing

- More optimal on-the-go/portable computing with better ergonomics than hunching over a physical screen

- Superior active content creation and DIY computing keeping your hands free like action sports (i.e. biking), dancing

- Superior in-the-moment content creation or capturing line concerts that is also less unobtrusive (i.e. it will be archaic having as many cameras in the way of concerts and etc)

- Multi-tasking spatially has plenty of advantages
Score: 19 Votes (Like | Disagree)
dugbug Avatar
25 weeks ago
Shees apple just drop that stupid front display that has almost no value. Put a cool looking LED indicator on it if you want to indicate the wearer sees you as you approach. It would even make the thing lighter.
Score: 18 Votes (Like | Disagree)
Andres Cantu Avatar
25 weeks ago
I think the price isn’t necessarily the only show-stopper for a lot of people.

Even at $300 for the exact same headset, I wouldn’t buy one for myself because I don’t see a use case for it, for me at least.
Score: 13 Votes (Like | Disagree)
deckard666 Avatar
25 weeks ago
Under a 1000 would be very appealing....especially with some decent interface to my iPhone
Score: 12 Votes (Like | Disagree)
lilkwarrior Avatar
25 weeks ago

I think the price isn’t necessarily the only show-stopper for a lot of people.

Even at $300 for the exact same headset, I wouldn’t buy one for myself because I don’t see a use case for it, for me at least.
The world doesn’t revolve around your use cases nor mine and you’re not obligated to have a need for every computing device a manufacturer comes up with to sell.

Headset form factor can fundamentally not work with people with legit and worthwhile spatial computing needs needing glasses instead (even because of hair or their on-the-go needs) similar to not everyone needs or want a desktop compared to a laptop/tablet
Score: 11 Votes (Like | Disagree)